We partner with client-side and agency-side marketers to navigate complexity.
The complexity of marketing is growing exponentially everyday. This complexity is the result of the need to focus and align around a unified customer experience which has resulted in a much broader set of touch points, channels, formats, data sources, technologies, specialists, and levers for profitable growth.
Within this complexity, we help marketers who still must:
Increase sales or revenue
Improve the omni-channel customer experience
Reinvent customer experience through digital innovation
Demonstrate a return on investment (ROI) for marketing initiatives
Champion a customer-centric corporate culture across the business
We help marketers deal with the pressure they are under.
The heightened accountability and attribution pressures
The impact of low growth sectors, increasing margin pressure and zero-based budgeting
The greater pressure for short-term decision-making and results
The increasingly blurred lines of partners (departments, agencies and technology solutions)
We help marketers find the right mix.
The right balance of marketing as an art and as a science
The right mix of a unified customer data set (first, second and third party) in the GDPR era
The right mix of partners (marketing, technology, platforms) and performance models (input, outcome and/or output based)
The right mix of work done in-house versus external using hard (buy vs lease) and soft (talent and culture) criteria
We partner with marketers to achieve outcomes that are:
Integrated and collaborative
Responsive, fast and agile
Proven valuable via attribution and modeling techniques increasing sales and reducing costs
Objective, transparent and trusted via expertise, reliability, communication, respect, intimacy
Transformative via creative ideas
Adaptive based on a rapidly changing customer and competitive set
Future proof by remaining on top of emerging technology (voice, AI, blockchain) and allow for strategic decisioning about what to do next (investment, technology, learn/educate/train, new capability)